From Türkiey to European retail chains: the story of the partnership between Milton and Raben East

Launching a new brand on the Polish market is more than just putting a product on the shelves. It’s a matter of trust, visibility, and above all—flawless project execution. For many young, international brands, Poland is one of the most demanding retail markets in Europe—but also one of the most promising.

In this process, a key role is played by a partner capable of translating a brand’s potential into a tangible retail presence. This role is fulfilled by Milton CDI—one of Poland’s largest distribution companies, specializing in launching and scaling international brands across retail and e-commerce channels. Behind the operational side of this growth is a logistics partner that provides the entire process with pace and stability—Raben East.

Milton: from market entry to nationwide scale

Entering the Polish market is a challenge for many brands—both operationally and commercially. Milton eliminates these barriers by taking full responsibility for brand development.

The company manages a portfolio of dozens of international brands and collaborates with the largest retail chains in Poland, such as Rossmann, Hebe, Carrefour, Lidl, and Kaufland. Thanks to this, it is able not only to launch a product on the market but, above all, to scale it effectively.

Milton’s operating model goes beyond traditional distribution. The company combines:

•    market entry strategy, 

•    sales development in retail and e-commerce,

•    marketing and influencer activities, 

•    negotiations with retail chains, 

•    operational and logistics management. 

This integrated approach allows us to guide brands from the initial entry stage through to full market presence—in drugstores, pharmacies, discount stores, hypermarkets, pet stores, and e-commerce platforms alike.

However, an effective strategy requires equally effective logistics capable of keeping pace with the speed of modern commerce.

Raben East: infrastructure for growth

While Milton is responsible for business development and brand presence in the market, Raben East provides the operational foundation that enables scale.

A significant portion of Milton’s portfolio consists of products imported from Turkey—one of the fastest-growing hubs for the production of cosmetics and personal care products.

Raben East is responsible for:

•    organizing international transport, 

•    planning pickups and optimizing routes, 

•    ensuring predictable transit times, 

•    customs clearance and procedural compliance.

Raben’s extensive general cargo network across Europe enables the company to handle both smaller volumes typical of rapidly growing brands and full-truckload shipments—allowing operations to scale seamlessly as sales grow.

Upon arrival in Poland, the products enter distribution and are routed directly to the largest retail chains, ensuring continuous supply and high shelf availability.

“Working with fast-growing brands requires flexibility. Our goal is to ensure the smooth operation of the entire supply chain between Turkey and Poland so that our client’s innovative products reach the market without delays,” says Zofia Wiśniewska, Customer Service Manager at Raben East.

A partnership that enables scale

The collaboration between Milton and Raben East is based on a shared goal: the rapid and stable launch of brands into the market and their subsequent scaling.

Thanks to operational stability and the predictability of logistics processes, Milton can focus on its core competency—building brand value and growing sales.

“For brands entering a new market, first impressions and product availability at the right time and place are crucial. Operational stability allows us to scale our business and focus on what matters most—identifying brands with potential and introducing them to the largest retail chains in Poland,”- emphasizes Aneta Olędzka, CEO of Milton CDI.

From the first pallet to the store shelf

In practice, the collaboration between the two companies covers the entire value chain—from the moment a product leaves the factory until it reaches the store shelf. Milton is responsible for strategy, sales, and brand development. Raben East, in turn, provides the logistics that enable the implementation of this strategy. It is a model of cooperation that allows not only for the introduction of new brands to the market, but above all for building their lasting position in one of the most competitive retail environments in Europe

A new generation of brands in Poland

The history of the partnership between Milton and Raben East exemplifies a modern approach to distribution and logistics—one based on the integration of expertise, speed of execution, and scalability. The result is an ecosystem that accelerates the growth of a new generation of brands and effectively connects manufacturers with consumers.